![\"SS](\"https:\/\/static.toiimg.com\/thumb\/msid-135182649,imgsize-200550,width-400,height-225,resizemode-4\/rrr.jpg\" "\\"Picture")
<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div><\/div>\n<\/div>\nSS Rajamouli is known not only for his grand filmmaking but also for his extensive promotional strategies. His 2022 film \u2018RRR\u2019, starring Jr NTR and Ram Charan, received global acclaim and went on to become an international sensation. Now, Varun Gupta, who was involved in the film\u2019s marketing campaign, has revealed how Rajamouli and his son, SS Karthikeya, kept him on his toes throughout the process.Speaking on the Everyday Empires Podcast, Gupta recalled the challenges of promoting the film, especially in the Hindi-speaking markets, where audiences were not always able to distinguish between the two lead actors.<\/p>\n Gupta explained that the team wanted to use Rajamouli\u2019s previous success, \u2018Baahubali\u2019, to build awareness about \u2018RRR\u2019. However, instead of writing the film\u2019s title in text, they used its logo on the posters.\u201cWhen we were doing RRR, people couldn\u2019t differentiate between the two heroes in the Hindi belts, but it was the case where the director\u2019s previous film was a very big hit in the Hindi belts \u2014 Baahubali. So, in the poster, we made sure there was a line \u2018from the director of\u2019, and we didn\u2019t write Baahubali. We put the logo of Baahubali. Because subconsciously, you will always recall the logo of the film, not the typography of the film,\u201d Gupta said.<\/p>\n Gupta also revealed that Rajamouli and Karthikeya were closely involved in the film\u2019s marketing decisions. He said they trusted the team\u2019s ideas and often approved its suggestions without questioning them.\u201cIn RRR, the two people, SS Rajamouli and his son Karthikeya, were heading the entire decision-making of marketing. They really believed in us. If we were saying, \u2018This is how we should do it,\u2019 they said, \u2018Okay, done.\u2019 No questions asked. And that\u2019s when I was like, they are not even questioning. We need to be even more cautious and accountable,\u201d he said.Gupta said the trust placed in him made him more careful about every marketing decision. He recalled that Rajamouli and Karthikeya gave him sleepless nights, but clarified that it was in a positive way.\u201cThey are the ones who have given me sleepless nights,\u201d Gupta said, adding that it was \u201cin the right way\u201d and that \u201cThey kept me on my toes.\u201dAccording to trade analyst Sacnilk, \u2018RRR\u2019 went on to collect around Rs 1,230 crore worldwide during its theatrical run.<\/p>\n Meanwhile, Rajamouli is preparing for his next globetrotter film, \u2018Varanasi\u2019, starring Mahesh Babu<\/a> and Priyanka Chopra Jonas. The film is scheduled for a worldwide theatrical release in April 2027.<\/div>\nWhy \u2018RRR\u2019 used the \u2018
Rajamouli and Karthikeya trusted the marketing team<\/h2>\n<\/p>\n
SS Rajamouli\u2019s next film<\/h2>\n<\/p>\n