![\"Beyond](\"https:\/\/static.toiimg.com\/thumb\/msid-129779064,imgsize-24790,width-400,resizemode-4\/virat-kohli-in-new-rcb-jersey.jpg\" "\\"Virat")
<\/div>\n<\/div>\n<\/div>\nFew franchises in the Indian Premier League<\/a> have built a brand as powerful and enduring as Royal Challengers Bengaluru (RCB). At the heart of that rise stands Virat Kohli<\/a>, whose association with the team since 2008 has defined its identity.Kohli\u2019s loyalty to the franchise, having never represented another IPL team, has made him synonymous with RCB. His intensity, aggression and in-your-face approach have kept fans emotionally invested, turning RCB matches into must-watch events. That connection is not just built on personality but also on performance. Kohli remains the franchise\u2019s highest run-scorer, amassing 8,661 runs and setting benchmarks that have elevated the team\u2019s stature over the years. <\/p>\n Watch<\/span><\/p>\n RCB\u2019s big changes ahead of IPL: New rules, tribute & squad update<\/div>\n<\/div>\n<\/div>\n While his tenure as captain did not yield an IPL title, Kohli\u2019s individual brilliance and consistency ensured RCB remained relevant in the league\u2019s competitive landscape. His presence alone added credibility and star power, helping the franchise attract global attention and commercial interest.The brand\u2019s growth has also been strengthened by its women\u2019s team. The presence of global stars such as Ellyse Perry and Smriti Mandhana has further enhanced RCB\u2019s appeal, contributing to a broader fan base. For example, during the IPL 2025 final against Punjab Kings at the Narendra Modi Stadium in Ahmedabad, fans filled the stands wearing Virat Kohli\u2019s jersey. With Kohli in their ranks, even away games feel like home for Royal Challengers Bengaluru, as they continue to enjoy massive support wherever they play. Success in the Women\u2019s Premier League has only added to that momentum, reinforcing the franchise\u2019s image as a multi-dimensional sporting brand.Off the field, RCB have been equally proactive in building a lifestyle identity. Initiatives such as the RCB Bar and Cafe in Bengaluru keep the franchise connected with fans year-round. Designed with a cricketing theme, the space blends sport and leisure, offering a unique experience that extends beyond match days.The franchise has also tapped into the growing fitness culture, an area closely associated with Kohli himself. Through its platform \u201cHustle by RCB,\u201d the team offers structured fitness and nutrition programs, allowing fans to engage with the brand in a more personal and aspirational way. The initiative reflects RCB\u2019s intent to position itself not just as a cricket team but as a lifestyle ecosystem.As defending champions heading into the 2026 season, RCB\u2019s on-field success now complements its off-field strength. With Kohli still central to its narrative and a growing portfolio of fan engagement initiatives, the franchise continues to set benchmarks in how a sports team can evolve into a global brand.<\/div>\n